http://www.youtube.com/watch?v=BTqgp6jKbqE
The online example I chose to use from the internet is the commercial with NFL QB Brady Quinn and the EAS sports drink. Now in this commercial we see Brady Quinn working out and at the end of his workout he drinks an EAS sports drink and says, “Now I’m done.” This commercial conveys to the consumer that after every workout they should drink this drink so they can “complete” their workout. The commercial does not actually say this but the commercial also conveys that when one drinks this sport drink after their workout they will be as big and strong and Brady Quinn.
Personal experience is one of the concepts discussed in chapter 5. Now from my personal experience I can tell you that one will not get as big and strong as Brady Quinn no matter how much you drink this sport drink. This is a good example of how personal experience is a good determining factor to whether we should believe an advertisement or not. Even though there are famous people that claim that this product works we should not get sucked into the advertising scheme of these companies. Trusting our own experiences and common sense is one of the most reliable sources when accepting or rejecting a claim.
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